THE ASK
Indspire is an organization that raises funds to deliver programs, tools and access to education for Indigenous peoples. They asked us to create an awareness campaign to highlight the extraordinary barriers to education faced by Indigenous youth.
THE ANSWER
We created a print and social campaign called Soaring Futures that highlighted Indigenous youth’s desire to fulfill their potential through equal access to education. We also created a microsite where people could learn more about the challenges Indigenous youth face, make a donation to Indspire and pledge to do more about this issue by contacting their local members of parliament.