Spirit of Sustainability

THE ASK 

The LCBO wanted to develop a Corporate Social Responsibility platform in an effort to unify and streamline their charitable givings and the work they do in communities across Ontario.

THE ANSWER

Working closely with the strategy department, we helped the LCBO reinforce and reorganize the way they deliver on their commitment to create lasting change in Ontario’s communities. After much deliberation and a lot of research, we landed on a platform focused on sustainability - not just as it relates to the environment, but their employees, their partnerships and the standards they set as the biggest buyer and distributor of alcohol in the world.

Sustainability is more than a process - it’s an attitude, a mentality and a belief. That’s why we named this platform Spirit of Sustainability.

To date, most of the work we’ve done for Spirit of Sustainability has been for internal purposes (employee guidebooks, presentation materials, e.t.c.). But starting in 2021, you’ll see signage, activations, and various initiatives in LCBO retail locations.