Anna Blog

THE ASK

One of MasterCards target audiences are working moms. We were asked to create a tool for MasterCard to show prospective partners that they know this audience better than anyone else. 

THE ANSWER

We created an online persona of a working mom for prospective partners to browse. With the help of our strategy team, we weaved key touchpoints into a Facebook page, a Pinterest board, an Instagram account and a blog. This is a series of those blog posts.