One in Eight

THE ASK 

As part of the 2019 NAC’s - Digital Category, Kruger Inc. wanted to highlight their long-standing partnership with the Canadian Breast Cancer Foundation.

THE ANSWER

To highlight this partnership, stand out in the bathroom tissue aisle and bring attention to the fact that one in eight women will develop breast cancer in their lifetime, we proposed colouring one out of every eight Cashmere bathroom tissue rolls breast cancer pink. Inside each roll is a self-examination guide that leads users to a dedicated microsite where they can learn more, make a donation and find a local doctor to book a mammogram.

THE RESULT

Bronze Winner