THE ASK
While working on a different project for our client, Oroweat, they happened to mention that their line of organic, thin sliced bread wasn’t selling as well as they had hoped. They wanted to target a younger demographic and offhandedly joked about creating a series of Tiktok videos to highlight the unique offerings of the bread.
THE ANSWER
We made note of that and a few weeks later we pitched them these scripts. They loved them, but since it was the end of their fiscal year, they had roughly 15K to spend. The raw, un-polished, platform-authentic approach has proven to work on Tiktok, so we gathered a few friends and shot these in and around our office.